Founded by Women. Fuelled by Science. Made for Everyone.
Skincare that simplifies your routine and transforms your skin.
One smart routine. Five powerful products.
The Capsule That Changed Everything
London Beauty was born from a simple question: Why is skincare so complicated?
We created a capsule collection of five multifunctional products that overwhelm with confidence, powered by clinically backed ingredients, tested for real skin, and designed to deliver real results.
No filters. No fluff. Just sexy science that works.
Our values go deeper than skin.
Sexy Science. No Compromises.
Transparency
We say exactly what’s in our formulas, and why it’s there. We list percentages. We break down the science. No gatekeeping.
Efficacy
We formulate at active levels with ingredients that are proven to work — not just sound good.
Inclusivity
Our products are made for everyone, all skin tones, types, and concerns.
Simplicity
One routine. Five steps. Your whole skincare routine, solved.
Every step covered, without the clutter.
5 Products. Infinite Benefits.
We call it the Total Skinification Capsule — five multifunctional essentials that cover every core skincare need.
It’s all you need to:
✔ Cleanse
✔ Hydrate
✔ Repair
✔ Treat
✔ Brighten
Built to simplify. Designed to deliver.
A Smarter Way to Skincare
We were tired of 12-step routines, overhyped trends, and products that promised everything but delivered nothing. So we built London Beauty to cut through the noise. Every product in our capsule collection is:
- Dermatologically tested
- Backed by science
- Multi-benefit and high-performance
- Designed for everyone
We’re skincare people. Research people. Results people. And we believe that confidence starts with knowledge, clarity, and products you can trust.
What we leave out matters, too.
Science Over Spin
You won’t find fear-based marketing here.
No “clean beauty” clichés. No buzzword fluff. And no greenwashing.
Instead, we focus on the facts, dermatological testing, powerful actives, and visible results.
We don’t do:
🚫 “Non-toxic” scare tactics
🚫 Unnecessary steps
🚫 Hidden ingredient lists
🚫 Gendered skincare
Join the people simplifying their skincare, and loving their results.
Inclusive, science-backed skincare.
We’re building a skincare movement powered by transparency, performance, and people who expect more from their routines.
Join the #LondonBeauty community on Instagram and TikTok, and see the skin transformations for yourself.
Charlie's Promise.
Giving back
London Beauty is dedicated to supporting Charlie’s Promise, a vital charity that combats knife crime across the UK.
This partnership reflects our broader commitment to fostering not only external beauty but also a safer, more caring society.
Knife crime remains a critical issue, with over 50,500 offences in England & Wales, with over 3,775 hospitalisations from assaults by sharp objects last year, highlighting the urgent need for action.
We will be supporting Charlie’s Promise through sales donations & event support enhancing their educational & preventative efforts against knife crime.
